Boojum is a fun and vibrant mexican restaurant chain located throughout Northern Ireland and Republic of Ireland. With its ambitious growth plans and ongoing flurry of marketing activity to sustain its flamboyant brand, Oroson has delivered productivity efficiencies and creative flow for this busy team.
Boojum’s Head of Marketing, Nuala McMenamin tells us how:
I have a very demanding remit and the team is always so busy working across multiple tasks and projects, dealing with endless amounts of content. Naturally, there’s a lot of communication going back and forward too, not only amongst our team, but also company-wide, across many locations.
Well actually, we didn’t know a problem existed until we were shown Oroson. Of course, like anyone, we knew we could probably work more efficiently.
We just accepted the challenges of sharing and accessing content across many storage locations. Layers of folders and files was a problem. We stored everything in Google Drive. Campaign information and artwork was being saved in the wrong locations, causing poor traceability on documents.
With so many active projects, it was also difficult to know once something was completed. We would request updates by email, adding in another step to the sign-off process. This also led to multiple files being created, which aside from the confusion, required larger storage capacity. Multiple email threads were being created for feedback and mark-ups. None of the workflow was as smooth as it could have been.
Our team workflows also benefit from the fact that once we are in a board, we are focused on the task in hand and the communication relating to that. We get less distracted by other projects and no longer waste time drilling down through files and emails to get to the information we need. My team also loves the fact that with Oroson, there has been a huge reduction in the need for emails going back and forward. All the info is just there in your boards. This has saved us so much time.
Oroson has been a real winner with the team, bringing everyone together on the same page and actually alleviates stress! We don’t need to constantly check how tasks are progressing, we can see everything on the boards. Oroson has made our teamwork so much more efficient.
“We have tried other popular project management tools but they are clunky and create more work. The information isn’t displayed at a glance. They just don’t have the efficiencies attached to them like Oroson does. They just aren’t as instant as Oroson.”
“Oroson is highly visual, creates efficiencies and we all work much better as a team because of it. Other project management tools we have tried just provide another thing to do on top of our work whereas Oroson enables us to do our work.”