LNC Productions is a creative video agency based in New York City. The team manage
many resources with clients in many sectors and locations to maintain their standard of creating
beautiful, high quality videos. Oroson has transformed their project management process.
LNC Productions’ Business Development Director, Uri Elam and Creative Director,
Gena Zhuravskiy tell us more:
Oroson has been a really interesting experience
as it’s the first time we used the customers’ product as part of the process to produce their video,
which was really cool.
To be honest, at first we were skeptical about managing the project
through Oroson as requested by the team. We already had our processes for the three stages we work
through - pre-production, production and post-production.
However it looked and sounded like a
great product and we were really interested in creating the Marketing video. So, we tried Oroson. Well,
to say we were impressed doesn’t begin to cover it - we were amazed at the results! The difference
Oroson made to how we managed the project and the output was remarkable. We wouldn’t have gotten the
same results had we not been using Oroson.
How things were
With video production, there’s so much content to manage. We are constantly back
and forwards with clients, sharing multiple files. There’s a lot of detailed information and processes
to manage too e.g. script creation, actor, location and music selection. It’s time consuming and can be
difficult to keep track of.
We used email and instant messenger for communication and Google Drive for storage
as well as project management tools, mind-mapping software and video sharing platforms. A real mix.
We knew we required a simpler way to keep track of
projects and timelines instead of using all of these tools. Something that showed us exactly where you
are with various projects.
How Oroson has changed things
Immediate Visual Reference
The first thing that really impacted us was how visual
Oroson is, which we really liked. Everything is laid out in boards like a project timeline but with
content snapshots to let you see exactly what stage everything is at. This is so useful!
Everything organised in boards
The boards centralise all your project content, helping keep things very organised
and prevents the team from becoming overwhelmed with the amount of content to manage. It really keeps
you on track with what tasks have been done and what still needs completed.
With Oroson, you don’t waste time looking through multiple storage locations, files
and email threads. You just open your board and get started. This saved the team so much time.
It also helped reduce the various tools we were using.
Everything was done through our Oroson board. We used the video link to share examples of what we can
produce and shared actor auditions too. We uploaded images to display location options and files for the
video script for feedback.
Communication & Feedback Flow
“We found it amazing that we didn’t use email or
instant messenger once for this project. Instead, we used Oroson’s collaboration features. This meant we
could talk about the project at a general board level using the chat feature or focus in on particular
items e.g. wardrobe choices for actors or the narrator voiceover using the comments feature. This kept
communication relevant to particular tasks.”
Remote team working across timezones
Not only were we working between two countries, but
also two very different timezones. Clients often come in to our office in New York City for meetings,
but with Oroson being UK based, that just wasn’t possible. However, as the project details and
communication could be managed so well in Oroson, it was like the Oroson team was here working with us.
Instead of being restricted to the reduced window of time when both teams were online, each morning the
teams could easily see where the other team had finished off the previous day and pick up and carry
on.This really empowered the team to keep the project moving and cut out a lot of time compared to using
Oroson powered the collaboration between both teams and as a result simplified what
can be complex tasks.
Pre-production - The board was used to share example videos the Oroson team
liked, images of preferred locations and props and to provide script ideas. The team was very specific
on how they wanted things. Displaying and communicating these references in Oroson enabled us to
visualise and get a real understanding of their requirements and kept the two teams on the same page.
Post-production - We used the board to add and communicate about video
animations. The Oroson team uploaded their platform graphics and comments to the board and we picked it
up from there. This made it so easy for us to develop this stage of the project, which is usually
something you can’t get right first time. However the way everything could be laid out and explained on
the Oroson board took this complex process and simplified it. The Oroson team was able to upload each
animation and pinpoint scene by scene where they wanted the animation to appear in the video.
Our video animator was able to open Oroson and start
making the changes based on the feedback provided by the client instead of awaiting email updates from
the Project Manager. This made the process much more efficient.
LNC Productions Use Cases for Oroson:
Liasing with client
Team meeting updates
Our workflows and processes benefitted from using
Oroson. It really refined things and increased not only our productivity but the video output for
Oroson. Oroson offered us better features and a better solution to how we were working.
Project management made easy, with the bonus that everything is so visual. It saves times and helped
us work more effectively, keeping processes very organised.
Easy to share and view content. Things are always where they’re supposed to be and it’s simple to
see what stage everything is at - particularly helpful with complicated tasks with lots of
Liaising with clients and understanding their requirements by sharing examples is simplified.
Great way to get started each morning by reviewing projects for the day.
Helps track the process and display how we arrive at our outcomes as you can see the feedback and
changes along the way.
Saves time on project by streamlining processes.
Reduces number of tools we have to use in our projects.
Communication - helped collaboration on project, especially across two time zones.
Quick set up. We were up and running within a few minutes. And as it’s so intuitive, we didn’t need
any training which expedited the transition process too.
Visual product - you see straightaway what stage everything is at.
Integrations with Google drive - no need to email files.
Sticky notes that you can’t lose.
Notifications of board updates.
Top Tip for Other Users
If you find yourself lost in your projects, Oroson is
the solution. It streamlines your communication and management for your projects internally and
externally, Try it and see. It’s so easy to transition to. In a matter of minutes you and your team can
be managing your projects more effectively in Oroson.
“We created Oroson’s video using only Oroson for
the project - producing a great result that speaks for itself! To say we were impressed doesn’t begin to
cover it - we were amazed at the results! The difference Oroson made to how we managed the project and
the output was remarkable. We wouldn’t have gotten the same results had we not been using Oroson.”