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26 Annotation & Markup Tools (Categorized by Use Case)

Oroson  by Oroson  March 4, 2021

We’ve created a list of 26 annotation and markup tools for 2021. 

Inside, you’ll find tools for annotating, 

And plenty more.

We’re sure this is the last list you’ll need to find the best annotator based on your specific requirements. 

Just visit the category you’re interested in by using the navigation bar below or take a look at each one of the tools on our list. 

Let’s get into it!

26 Annotation & Markup Tools (Categorized by Use Case)

Category #1: Image and Design Annotation and Markup Tools

Category #2: Video Annotation and Collaboration Tools

Category #3: PDF and Screenshot Annotation and Markup Tools

Category #4: Audio Annotation Tools

Category #5: HTML Annotation Tools

Category #6: Website Annotation Tools

Category #1: Image and Design Annotation and Markup Tools

If there’s one group of people who know the hassle of sending proofs back and forth and chasing a review or approval, it’s creative teams.

Having a good tool for annotating, collaborating, and proofing designs and images is of vital importance for them; that’s exactly why we made the following list.

Let’s start with the first image and design annotation tool on our list.

Tool #1: Oroson

Here at Oroson, we’re very happy to have created a tool used and trusted by so many teams who wish to work more efficiently when proofing their content.

Image annotation is a very important aspect of that, not to mention the easy ability to share with team members and receive valuable feedback on time.

We offer this all in order to improve functionality and keep your clients happy!

Who is it for?

Our tool is for pretty much anyone in need of a great means of collaboration that’ll make reviewing, annotating, and approving images a piece of cake.

Most of our clients are in the media, design, and marketing sectors but there really are no limits to who can benefit from Oroson.

Let’s have a look at some of the Oroson features.


We support all different types of annotations, file types, and sizes from JPEGs and PDFs, to audio and video, for you and your team members to get the best use out of our annotation features.

Flexibility is something we value very high and improving your workflow is also a top priority.

That’s why we’ve built additional features such as instant automated notifications, saving you valuable time between making changes and letting the right people know.

What about pricing?


We like to keep things simple and our pricing plans are no exception.

All three of our plans offer unlimited users, projects, and integrations because, as we said, flexibility is of vital importance to us.

What differentiates the plans from one another is the storage and amount of items available.

All in all, we strongly believe that Oroson can enhance your quality of work and communication with team members.

Let’s now move on to the second image and design annotation tool we have for you. 

Tool #2: Redpen

Image Source: Redpen.io

Redpen is an annotation software for creating custom annotations and sharing them with your team and clients.

Professionals can upload designs, share them out, and receive real-time feedback with annotations and comments.

Who is it for?

It’s suitable for designers, editors, marketers, developers, and basically anyone who’s in need of a good proofing tool.

Whether they’re freelancers or part of a small team or company, Redpen seems like one of the best tools out there to get the job done.


The tool follows a philosophy that simplicity is key and it seems to work pretty well for them.

Users can easily organize their projects and share their designs for others to annotate and comment on them, making feedback an effortless process. 

Image Source: Redpen.io

It even allows users to quickly drag and drop their designs for others to view.

The tool also offers an unlimited number of collaborators on a project so that everyone can get involved and stay on the same page.

Let’s move to the tool’s pricing options.


According to the website, there’s an unlimited amount of team members, invites, and singles.

Image Source: Redpen.io

The pricing plans consist of various amounts of projects, because that’s the only limitation one will have-

The number of projects running at once.

There’s also a free version that has no projects, but you can upload and share different file types.

What’s more, a free 14-day trial is available in case you have your doubts about the tool. Simply select the option and fill in some basic information.

Image Source: Redpen.io

Overall, Redpen seems like a great tool for designers, built by designers.

Keep reading to find the third tool we have for you. 

Tool #3: InVision

Image Source: InVisionapp.com

InVision is a real-time collaboration tool that aims to bring your designs to life in one unified platform.

Sending and receiving high-quality feedback makes proofing a fun process, while keeping your clients happy.

It’s no wonder companies like Amazon, Spotify, and Netflix have chosen to work with this web annotation tool.

Now, let’s take a deeper dive into it.

Who is it for?

Teams who can primarily benefit from it are from the creative and marketing industries.

The size of the team doesn’t matter; both small and large ones can create rich designs from basic forms of content.

Everyone can have an input in order to make sure that they’re on track!

Want to know some of its features?

Here you go. 


InVision’s beautifully designed website gives a clear look into how the tool works.

Users can organize their work and collaborate in real-time on a digital whiteboard or select from a wide variety of templates.

Image Source: InVisionapp.com

Designs can also be imported from third-party apps, such as Sketch. 

After that, reviewing and approving is a piece of cake.

What’s more, workflow is enhanced by integrations with even more tools like Slack and Jira.


The pricing comes in the form of three simple plans.

Image Source: InVisionapp.com

The segmentation of the plans is based on the amount of active users required, the amount of documents, and the folder systems for them.

Moving on to the next one.

Tool #4: Markup Hero

Image Source: Markup Hero

Markup Hero is the next addition to our list of the best annotation and markup tools for images.

Real-time proofing is made easy because teams can work on image annotations, web annotations, and text annotations.

All in all, sharing and getting design feedback is made super easy.

You can add comments, annotate PDF files (and other file types as we just saw) and collaborate seamlessly with your team.

Who is it for?

Product managers, marketers, developers, and design professionals are among the ones who can benefit the most from Markup Hero.

Moreover, there’s a special version for teachers to transform their online classroom. With interactive assignments and a bunch of annotation features, students will be more engaged than ever before.

Let’s see its features. 


As we mentioned, annotating and sharing designs is the core feature of markup Hero.

Those designs can be images, PDF files, and web pages.

Users have an increased flexibility as they can share designs, review them, collaborate on them, and keep them as organized as possible.

Image Source: Markup Hero

Who doesn’t need a tool like that?

Let’s dive deeper into pricing. 


As we can see, the tool offers some very simple and value-for-money plans:

Image Source: Markup Hero

There are two free versions for users to choose from, with Markup Hero offering more features.

Markup Hero is for teams in need of more flexibility and all the tools and annotation features available.

Taken as a whole, Markup Hero is one of the best options for annotation tools and proofing.

Let’s move on to our next category.

Category #2: Video Annotation and Collaboration Tools

Creative teams have the need to collaborate on various file types, and videos are one of them.

They’re a very important piece of content and are often more difficult when it comes to annotating  and generally proofing.

That’s why we’ve concentrated the best video annotation and collaboration tools in the list below.

Let’s start with our very own; Oroson. 

Tool #1: Oroson

Oroson isn’t just a simple proofing tool. 

We’re proud to have created a software that helps many professionals create high-quality content while collaborating seamlessly.

It vastly improves the workflow and functionality of team members on various projects.

If you’re looking for a tool to work across many different file types, including videos, then you should definitely keep reading.

Who is it for?

That’s an easy one to answer.

Basically, anyone who works online and needs a great tool to make his work easier and more efficient.

From designers and developers, to marketers and producers, Oroson is a tool for all!


All types of professionals have the need to use and share various file types of differing sizes.

We offer uploads of everything, from PDFs to video files for you to have more flexibility than ever before.

The wide range of video files we support include:

Along with many more.

Projects support an unlimited amount of reviewers and collaborators for all team members to stay on the same page, without reviewers even having to sign up.

Simply click an invite link and start reviewing! You can use features like annotations, comments, and sticky notes.

Pretty good, right?

Let’s have a closer look at our pricing. 


Our pricing plans have been carefully created to suit all business needs.

Features like unlimited users, comments, and integrations are common for all plans.

What differentiates them from one another is the amount of storage and items available to work on. 

With that we cover the needs of freelancers and businesses with various budgets.

Find the next video annotation and collaboration tool below.

Tool #2: Frame.io

Image Source: Frame.io

Frame.io is a cloud-based collaboration tool that helps teams stay on track with their work wherever they are.

Whether it’s about videos, images or other file types, proofing is made easy with its fast sharing and reviewing process.

So let’s have a look at who can use this tool.

Who is it for?

With a quick glance, it’s easy to see all the renowned companies that have trusted Frame.io.

Especially since remote work has been established for many of them, a trustworthy tool to connect them and allow them to be productive was essential.

According to the website: “There is 70% more time to focus on creativity”. 

This means that creative and marketing teams can take full advantage of the tool’s features.


The tool offers so many benefits for increased productivity. 

Firstly, it’s super easy to share designs with team members and for them to review and annotate.

After that, real-time approval seems seamless, thus helping them move fast and catch deadlines.

Image Source: Frame.io

Also, users can create beautiful presentations for clients and compare designs side-by-side for them to choose from.

Needless to say, the tool is very popular among video creators and producers, since integration with Final Cut Pro, Adobe Premiere, and After Effects is available. 

Have a look at the pricing options analyzed below.


Let’s see how Frame.io has organized its pricing plans.

Image Source: Frame.io

There’s a free version for very small teams to choose, but should they have more needs and members, the Pro or Team plan may be more suitable, as they offer way more features and storage.

If you have more needs or aren’t sure which plan suits you, you can click “Chat With Sales” under the Enterprise plan.

 A chat bot will appear, as seen below.

After you select the option that shows you’re new and not an existing customer,  the chat bot will ask you how many members your team consists of.

Image Source: Frame.io

Based on your answer, it’ll recommend the plan that suits you best!

Let’s now move to the third tool on our list of the best video annotation tools.

Tool #3: Wipster

Image Source: Wipster.io

Wipster is another popular tool when it comes to annotating images and videos.

If you’re running many projects for clients and are looking to improve your creative review process, then this tool is for you.

Who is it for?

A great variety of professionals can use Wipster for collaboration and proofing, especially when it comes to videos.

According to the website, some of its customers fall in the following categories:

Meaning that the annotation tools available cover the needs of a wide variety of professionals.


Now let’s have a look at the features and how they can help you deliver work faster.

Image Source: Wipster.io

Users can annotate videos with note-taking and labeling at different frames, track the stages of their creative process, and have open access to an API for integrations.

At the same time, the tool has automated the notification process by letting people know when a change has happened, through both email and Slack.

The types of content someone can use Wipster for might be corporate videos, training videos, advertising, animations. and posts for social media just to name a few.


Image Source: Wipster.io

Small teams of up to two members can use the Free version, while for larger teams, the Team plan has more members and features.

There’s also a discount offered for non-profits and educational organizations.

All in all, Wipster is a great video annotation tool.

Let’s get to the next tool.

Tool #4: VEED

Image Source: veed.io

VEED is not a simple video annotation tool. 

It offers a wide variety of features that cover all the needs of editors and producers.

If you fall into these categories and are passionate about video content, then this tool will work just fine for you.

Who is it for?

As we mentioned, VEED is for everyone working around the video producing field.

Whether it’s editing, producing, or proofing videos and podcasts, VEED will make your work much easier.

What are some of its main features?

Let’s get into it.


Let’s have a more detailed look at what the tool offers.

Image Source: veed.io

A plethora of features is at the disposal of users, which cover the whole process of putting a video out there.

A few example of them are:

Just to name a few of the dozens of options.

With a tool like this, there’s no excuse for not making a high-quality video after collaborating with your team members on it.


Image Source: veed.io

The segmentation of the plans is based on criteria like the maximum video length, the video quality, and the amount of storage available.

All plans offer an unlimited number of projects and downloads.

Moving on to the next one.

Tool #5: Screenlight

Image Source: screenlight.tv

Screenlight is a tool to help you deliver video projects faster and easier.

Working remotely isn’t always simple, and having a tool to collaborate on content and make sure workflow is optimized is vital.

That’s exactly why a lot of users have trusted this tool for their work.

Alright, but who is it for?

Who is it for?

Let’s have a look at who can benefit from this tool.

According to the website, it’s suitable for:

Those professional groups can see an increase in functionality when it comes to delivering video projects on time through collaborative annotations and a creative feedback process.


Unlike other proofing and annotation apps, Screenlight is focused on videos, which makes it great for anyone solely interested in that kind of content.

The tool offers fast uploading, customizable features for users, file rendering, and commenting with text annotations.

All of this makes the feedback process very fast and reliable.


Image Source: screenlight.tv

The pricing for Screenlight is pretty much basic and simple.

On the one hand, the Free version allows up to one user, one project, and unlimited reviewers.

On the other hand, the Professional version offers unlimited reviewers for up to 25 users and unlimited projects.

Of course, for larger business needs, one can contact the company regarding the Enterprise plan for custom pricing.

Keep reading to find out more about our next category of annotation and markup tools.

Category #3: PDF and Screenshot Annotation and Markup Tools

PDF documents and screenshots are some of the most common file types and their wide use makes them very important.

That’s why there should always be tools to help enhance the process of annotation and markup. 

In case you can’t find them all in one place, the following list is for you.

Once again, Oroson is at the top of our list.

Tool #1: Oroson

Oroson was created with love, to make the life of designers and marketers easier.

We value simplicity and, knowing well how important tasks such as proofing and collaborating are, we imported our experience into a great tool for you and your team to use.

Who is it for?

Oroson is for every freelancer or team working online, remotely or in an office.

They could be in a variety of sectors such as media, marketing, design, IT, and many more.

As long as they need a collaborative tool to send and receive feedback rapidly and keep clients content, then our tool could be the one for them!


Oroson supports the sharing and reviewing of all file types of every size, including PDFs and screenshot images.

Users are allowed to pinpoint comments on them in order to give rapid and high-quality feedback.

So how do you go about leaving a pinpointed comment? Let’s assume you’re responsible for reviewing a PDF document, all you have to do is follow the steps below:

  1. Select the desired file you want to give feedback on
  2. Move your mouse to the exact point you want to drop a pin
  3. Click it
  4. Type your comment
  5. Send it!

It’s as simple as that.

No sending emails back and forth or chasing team members in order to change a certain feature and potentially missing an important deadline.

Instead, when an annotator makes or adjusts a comment, all team members on that project are notified automatically.

With Oroson, the whole proofing process becomes both fun and effortless! 

Whether it’s about screenshot images, PDFs, videos, audio files, or even HTML5 banners, you’ll be able to get your feedback sent and implemented fast.


We offer three different plans you can consider choosing based on your needs.

If you’re part of a small team and want to experiment with collaborating and sharing files, then the Starter plan is for you.

Whereas, if you are part of a larger team or business, then the Pro or Business plan will do the work based on your needs for storage and items.

To conclude, both us and our trusted clients believe that Oroson is worth a try when it comes to annotating PDFs and screenshots.

After having talked about Oroson, we’re moving to the next tool.

Tool #2: XODO

Image Source: xodo.com

When it comes to the best annotation tools for files such as PDFs, XODO is the second one in our list.

It basically helps teams and individuals to annotate, sign, and share PDFs fast and effortlessly.

Let’s now have a look at who can benefit most from this.

Who is it for?

There’s no specific group of people that XODO is designed for, since basically everyone who wants to work on a PDF document can use the tool.

Whether that’s a freelancer, a small or large team, or even a whole enterprise, it can work for anyone.

Let’s have a look at how it works.


XODO eases all the potential processes around documents.

Image Source: xodo.com

Users can digitally sign PDFs, avoiding the hassle of printing or faxing. They can even fill them in on the go from their phone or laptop, bookmarking and sharing them easily with team members.

What’s more there’s the ability to annotate them, add sticky notes, and use a highlighter.

Real-time collaboration is also made seamless so that it can be done from almost everywhere. 

That’s because XODO is available through a web app on both the main operating systems, mobile apps using Android, iOS, or Windows and there’s even a Chrome extension. 


There’s little to say on the pricing plans and that’s because the tool is available for free.

Users can benefit from it completely free of charge, on various devices and collaborate seamlessly. Not too bad, right?

Let’s move on to the next tool on our list.

Tool #3: GoVisually

Image Source: Govisually.com

GoVisually is one of the most popular tools out there, helping teams save a lot of time through useful collaboration and proofing features.

It supports various types of files including images and PDF documents that teams can work on online and stay on track with their tasks.

Let’s dive a little deeper into the tool.

Who is it for?

GoVisually is for any freelancer or team in need of the option to share designs and receive valuable feedback.

Who could they be?

Well, anyone from marketing and creative professionals, to developers and editors.

The website mentions a few more industries such as eCommerce, online retail, apparel, and merch.


The tool offers more or less the standard features other alternatives offer too. Let’s have a look.

Image Source: GoVisually

Users can upload designs, PDFs, and other files onto the platform for team members to review and input their feedback.

They can pinpoint comments and annotations directly on the file, thus making it easier to make any adjustments necessary.

Of course, there are real-time updates and reminders about deadlines.

According to the tool’s creators: “GoVisually is the fastest PDF review and annotation tool on the market. Period.”

What’s true is that features like hassle-free design, visual annotations, and integrations with third-party apps like Slack, definitely ease workflow for team members.


Image Source: Govisually.com

The pricing consists of two basic plans.

Solo is tailored for freelancers with small needs of users and projects, whereas Team is suitable for larger teams with many members, projects, and clients.

Moving on.

Tool #4: Drawboard

Image Source: Drawboard.com

Drawboard is the last tool on our list of the best PDF annotation and markup tools.

It aims to make collaboration and proofing around PDF documents a piece of cake and it seems to be doing a pretty good job at it.

Who is it for?

Anyone can basically benefit from this tool, as long as PDF files are something they want to collaborate on.

Whether that’s a designer, an engineer, an architect, or even an educator, Drawboard will get the job done.

How can people benefit from it?


With Drawboard, communication is made easy and team members can share and review their designs with each other.

The tool has two basic features:

On the one hand, Drawboard PDF has been created to replace pen and paper. Users can annotate, underline, and use highlighters on documents. 

They can also add editable shapes and objects, save their work, bookmark it, and share it with team members.

For now, it’s only available on the Microsoft store.

Image Source: Drawboard.com

On the other hand, Drawboard Projects is an online collaborative tool made by architects and engineers.

It allows users to markup, chat, and track adjustments made on PDF documents, all in one place.

All markups are synced and real-time and designs can be integrated with plug-ins like Revit.

The tool is available for Windows, iOS, and online via a web browser.


Each tool has a separate pricing plan.

Regarding Drawboard PDF, there’s a Free and a Pro version available.

Image Source: Drawboard.com

The Pro plan offers more things, such as grid and line templates, as well as the ability to merge documents.

As for Drawboard Project, there are two basic plans as seen below.

Image Source: Drawboard.com

What differentiates the two is the amount of drawings and documents available, since Basic offers up to 1,000 and Standard has no limit.

Let’s move on to the next category.

Category #4: Audio Annotation Tools

Sharing an audio file with your team members is as important as sharing any other kind of file, but annotating it isn’t always as simple.

That’s why any proofing tool that’ll allow you to collaborate on a file like this has a vital importance for teams.

If you’re part of one then you should have a look at the following list we created about audio annotation tools.

Tool #1: Oroson

Oroson isn’t just a simple collaboration or project management software.

We created it for teams to get the best out of proofing and real-time communication.

That’s why numerous brands have trusted us to help them stay on track with their work and keep their team members all on the same page.

Who is it for?

Any kind of professional whose work requires sending content, reviewing it, and receiving feedback, will definitely find Oroson one of the best tools out there to get the job done.

Especially if one of those types of content contains audio files, our proofing features will allow them to collaborate effortlessly.

Whether you’re a designer, a producer, a podcaster, or even a Youtuber, we firmly believe that our tool is worth a try.

Let’s have a closer look at why we believe that.


With Oroson, proofing is made easy. 

We support all kinds of files and sizes, including audio, video, and HTML5 banners.

When it comes to audio files, users can get specific feedback on their content. 

This means that reviewers can simply pause them and pinpoint their comment on a certain timeframe.

This makes pointless emails and unclear feedback a thing of the past.

Sounds good, right? Well it gets even better.

With our tool, reviewers don’t need to sign up. 

Team members simply share a link with them and they start reviewing without having to set up an account.

Proofing really is hassle-free.


Oroson’s pricing plans have been designed to cover all business needs.

There are three plans to choose from, each offering unlimited users, integrations, and projects, but different amounts of items and storage.

If you’re still not sure if this is the best tool for you, we’ve also created a free, 14-day trial plan.

Simple click “Request a demo”  and then a calendar will appear for you to choose the date that suits you best for a Zoom meeting with our marketing team to introduce you to Oroson.

Tool #2: Prodigy

Image Source: prodi.gy

Prodigy isn’t a common proofing tool, but it uses machine learning and AI to make proofing faster than ever.

According to the website, “Prodigy is a scriptable annotation tool so efficient that data scientists can do the annotation themselves”.

We have to admit, it sounds pretty cool. Let’s have a look at who can use Prodigy.

Who is it for?

Teams of all sizes can use Prodigy, as long as they are tech savvy. 

The tool comes with rich Python API so developers or data scientists are needed in order to train the model to annotate.


Prodigy has many features like A/B testing, computer vision, and audio annotation.

Let’s focus on the last one.

Image Source: prodi.gy

Users are equipped with a toolbar in order to annotate audio files flexibly.

They can use a highlighter, zoom in and out, and label any part they want. Also, shortcuts and automations make sure that workflow is optimized for maximum efficiency.

What’s more, team members can sort audio into different categories or group them into datasets for further analysis.

Overall, Prodigy looks like a state-of-the-art tool for teams to automate annotation processes.

Let’s have a look at the pricing.


Image Source: prodi.gy

There are two plans for you to choose based on your needs.

Personal is suitable for freelancers who need to complete personal projects with unlimited annotators, whereas Company is for teams with more needs and bigger projects.

Moving on to the next tool we have for you.

Tool #3: Kili Technologies

Image Source: Kili-technology.com

Kili is an audio transcription and collaboration tool, aiming to increase productivity between teams and annotators.

Let’s be more specific about who can use this tool.

Who is it for?

The website has divided its target audience into two categories.

Firstly by use case:

Secondly, by industry:

Let’s see how professionals in those industries can benefit from the tool.


With Kili, users can classify audio to identify speakers or topics. 

There are also fast speech-to-text tools and the ability to annotate them while collaborating in real-time with team members.

Needless to say, hundreds of brands from various industries have trusted the tool for annotation purposes.


Image Source: Kili-technology.com

The pricing plans of this tool fall into three categories.

Developer offers basic features for up to five users, while Team has the whole range of features for an unlimited number of users.

Should you have more needs, you can contact the sales team regarding the Enterprise plan.

Now, let’s move on to the last tool one of our list.

Tool #4: Filestage

Image Source: Filestage

The last Software as a Service (SaaS) we’ll talk about is Filestage, which makes the whole proofing process easier.

Who is it for?

The tool offers solutions to marketing and creative teams in various industries.

It includes review and annotation features for various file types, including audio. This makes it suitable for producers, podcasters, and designers working alone or as part of a team.


Filestage makes it easier for teams to share valuable content, exchange feedback, and get approvals.

Image Source: Filestage

The tool supports sharing various types of files, like documents, images, videos, and audio.

Proofing is made easy by real-time collaboration and extra features such as role assignment, notifications, and project templates all make workflows smoother.

When it comes to reviewing audio files, users can add annotations and comments with time codes.

Let’s have a look at the pricing plans.


Image Source: Filestage

What’s common between the plans is the fact that they offer unlimited amounts of files, reviewers, and archived projects, but the number of active projects and maximum team members vary.

Keep reading to find more about our second to last category, the HTML annotation tools.

Category #5: HTML Annotation Tools

Annotations often have to be made on all sorts of files, and HTML is no exception.

Below, you’ll find a list regarding some of the best HTML annotation tools for you and your team.

Tool #1: Oroson

Here at Oroson, we’re proud to have created a simple, yet powerful tool for teams of all sizes.

Sharing files and reviewing them is now a rapid process, allowing them to stay on track with their work effortlessly.

We support all kinds of files, including HTML5 files. 

Let’s have a closer look at our tool’s capabilities.

Who is it for?

Oroson is suitable for every freelancer or team working online.

Especially if collaboration is done remotely, users can take full advantage of our real-time communication and annotation tools that marketers and designers love.


As we mentioned above, team members can share every type of file and gain valuable feedback seamlessly.

Files include common types like images and PDFs, but also more complicated ones like HTML5 banners.

Annotations on them are made easy and users can toggle between mobile, desktop, and standard view.


Our pricing structures have been designed in a way so as to cover all business needs.

Whether you’re part of a small team with less needs, or a bigger one with many needs, our plans have you covered.

We’re now moving to the second tool.

Tool #2: AdPiler

Image Source: Adpiler

Adpiler is the second addition to our list of HTML annotation tools.

It aims to help teams review their banner ads, annotate them, and make the whole process of giving feedback easier.

Who is it for?

It’s suitable for teams who wish to find a tool to collaborate in real-time on their designs and stay on track with their work.

Whether we’re talking about designers, developers, or marketers, everyone can input their expertise into a project.


Adpiler previews HTML5 banners on real websites and on different devices. 

That way, you can be sure that the design, as well as the size will be perfect.

Have a look:

Image Source: Adpiler

The client approval process is also made easier; they can have their own say and give valuable feedback to teams by annotating and commenting on designs.


Let’s have a look at the prices.

Image Source: Adpiler

Four plans make up the pricing structure of Adpiler, with the number of new preview pages being the factor that differentiates them.

Let’s get to our next tool.

Tool #3: Dizply

Image Source: Dizply

Dizply aims to offer a simple, yet effective solution to teams who wish to work on HTML5 banners and keep their clients happy. 

Who is it for?

The tool is suitable for designers, agencies, and their clients, who can make sure everything is on track with their designs.

Obviously, any other profession who can work on an HTML5 banner –  like developers – will find Dizply a great tool, too.


Let’s see how Dizply makes the process of proofing a piece of cake.

Image Source: Dizply

Here are some of the main capabilities that the tool has:

In those simple steps, banners pass through every stage until they finally go live in a seamless way.


Image Source: Dizply

Pricing for Dizply is simple and straightforward.

Users can choose between three plans based on the amount of team members, storage, and campaigns they need.

Have a look at the next tool in our list.

Tool #4: Adprove.io

Image Source: Adprove.io

Adprove makes the process of sharing and approving HTML5 banners easier than ever before.

Who is this tool suitable for?

Who is it for?

There are no limits as to who can use Adprove, as long as they want to save time against traditional approving processes.

After all, who doesn’t want to create beautiful designs?


After users have created their campaign and uploaded a banner, they can collaborate in real-time with colleagues and clients to make sure everything is in order.

From annotating feedback on files and organizing them into categories, to downloading them and connecting the tool with many third-party apps, all is possible with Adprove.

According to the website: “Save 5 hours or more on an average banner campaign”.

How about that?


As of today – Friday, February 26 – Adprove  doesn’t have a page where the company’s pricing plans are clearly displayed. 

Getting to the fifth HTML annotation tool.

Tool #5: QuickReviewer

Image Source: QuickReviewer

Quickreviewer is a tool trusted by thousands of brands and agencies in order to make their proofing process faster.

Whether the designs are images, videos, audio, or HTML5 banners.

Who is it for?

The tool can help both creative agencies and brands.

Agencies have the ability to bring their designs together in one place and have them reviewed quickly and effortlessly.

Brands can give valuable feedback directly to agencies and have an overall view of the process involved to get their designs out there.


When reviewing a piece of content, users can simply add annotations with comments for other members to see and adjust.

It’s a simple and helpful process that we also use here at Oroson.

Image Source: QuickReviewer

All pieces of content can then be revised or even compared side-by-side.


Image Source: QuickReviewer

There are five plans for users to choose from based on their business needs.

From a free version all the way up to the Premium plan with every feature included, users can choose the option that suits them.

We’re now going to take you through our last category of annotation and markup tools.

Category #6: Website Annotation Tools

Being able to annotate a bunch of different files is important when it comes to proofing, but what about web pages?

Annotating them is also very useful to teams, so if you’re looking for tools to get that job done then keep reading.

Here’s the first website annotation tool. 

Tool #1: ZipBoard

Image Source: Zipboard.co

ZipBoard is a tool to ease the process of web development, design, and bug tracking.

It allows teams to collaborate in real-time and improve their web production process.

Let’s dive a little deeper into it.

Who is it for?

No matter if you’re a designer, project manager, developer, or client, any member can annotate prototypes and give valuable feedback.

This ensures that everyone is on the same page and workflow is smoother.


The tool is designed for users to get live feedback from clients and supports the proofing process from start to finish.

Image Source: Zipboard.co

It supports real-time collaboration on web pages, chats, annotations, and the option to track your progress.

No more pointless emails and meetings, instead teams have everything they need to make a client happy, all in one place.


Image Source: Zipboard.co

Pricing plans for ZipBoard are simple and straightforward.

The Free plan offers one project and unlimited collaborators, the Starter plan has unlimited projects and collaborators, while the Team plan adds more review files, integrations, and exporting to CSV.

Let’s move onto the next tool on our list.

Tool #2: MarkUp

Image Source: Markup.io

Markup allows teams to visually exchange feedback on images and websites.

This means that online collaboration is more efficient – even for remote teams – and everyone is on the same page.

Who is it for?

All types of designers, developers, project managers, and marketers can use Markup.

According to the website: “It’s the perfect companion in your creative process to make your life easier”.

After all, who wouldn’t want to take advantage of that?


Let’s see how Markup actually works.

With Markup, users can:

All in order to make clients happy and never miss a deadline again.

Image Source: Markup.io

There are also integrations available with tools like Adobe XD, Sketch, Shopify, WordPress, and more.


Image Source: Markup.io

There are two pricing plans available, since the Team plan hasn’t been released yet.

Users can either opt for the Free or the Pro plan, to have access to team management and third-party integrations.

Let’s now dive into the next tool.

Tool #3: Punchlist

Image Source: Punchli.st

Punchlist helps teams to be more productive by having all of their designs and feedback in one place.

Let’s see what this tool is all about.

Who is it for?

It’s for teams of every size and background. 

Typically, creative and marketing teams are more in need of proofing tools, but obviously there are no limits as to who can use it.


Image Source: Punchli.st

Users can easily upload their designs, whether that’s an image, a PDF, or a website prototype.

After that, their team members can review them, add annotations, and give valuable feedback in seconds.

This all goes to making the proofing process seem like a piece of cake.

As you’d expect there are plenty of integrations available, with tools like Trello, Asana, Wrike, GitHub, and more.


Let’s see what the pricing plans look like.

Image Source: Punchli.st

Teams can choose between three plans based on their size and needs.

Should they choose the annual plan, a generous 20% discount is given.

Moving on.

Tool #4: Pastel

Image Source: Usepastel.com

Pastel is the last website annotation tool on our list, helping teams deliver awesome website designs while collaborating effortlessly.

Who is it for?

It’s suitable for any team looking for a good proofing tool to keep clients happy.

Whether that’s a team of designers, developers, marketers, or even project managers, lots of professional roles can use it.

Let’s see how this tool can be used.


All users have to do is simply share a link with their team members in order for them to be able to review and annotate easily.

Image Source: Usepastel.com

Also, Pastel will make any adjustment they make to their design live, offering an automation to make their life a little easier.

Workflow is made smoother with connection to apps like Trello and Asana, where users can automatically set tickets and tasks.


Image Source: Usepastel.com

Pricing plans cover the needs of both freelancers and teams, with limited features for the first ones and the whole experience for teams that choose Studio.

That concludes our list of some of the best website annotation tools you can find out there.

You’ve made it all the way through our list of twenty-six annotation and markup tools. 

Let’s wrap this up and close with some final thoughts.

Looking for an Online Annotation and Markup Tool?

There you have it. 

You now have a complete list of annotation and markup tools for various use cases. 

As you may have noticed, our own tool, Oroson, falls into several categories in this list. 

This is because with Oroson, there’s pretty much nothing you can’t annotate and markup. 

If you’re looking for high-quality software for annotating different file types seamlessly, feel free to take Oroson for a test drive. 

Our online proofing and approval software has various annotation features that’ll help you streamline your review and approval process and collaborate better with your team members and clients.

Just request a free demo and we’ll be glad to show you how Oroson helps creative teams improve their workflow and streamline their processes. 

Frequently Asked Questions (FAQs)

In case you have any questions about annotations, we’ve prepared some simple yet clear answers to some frequently asked questions (FAQs), which you can find below:

Q1. What is annotation and why is it important?

By “annotation”, we mean the process of adding or pinpointing comments on different file types in order to give quick feedback on them. 

This helps marketing and creative teams speed up their approval process.

Q2. What are the different types of annotations?

Annotations come in different forms and can be added on various types of files, such as images, videos, audio, and even HTML banners. 

At Oroson, we support all these types of annotations for you and your team to use seamlessly.

Q3. What is an example of an annotation?

In the image above, you can see an example of annotating a piece of content, where a reviewer has added an annotation to an audio file.

This way, their team members can see it and make any adjustment based on the specific piece of feedback.

Q4. How do you annotate text online?

Annotating text online can be a very simple process. 

Here’s how you can annotate a piece of text with Oroson,  following a few steps:

  1. Select the document you wish to give feedback on
  2. Locate the specific piece of text inside it
  3. Click it to drop a pin
  4. Type your comment
  5. Send it

Annotations are now as simple as that!

Q5. How do you annotate an image online?

Annotating an image is an easy process that anyone can do.

As you can see in the image above, a reviewer has added a comment in order to give feedback on a specific part of an image. 

Team members can then see that annotation and make changes accordingly.

Q6. Does annotation mean the same as markup?

Yes, annotation basically has the same meaning as markup. 

Both terms are used to describe the process of giving feedback on a specific part of a file.

 You might also see the two terms used together, like “Markup annotations”.

Q7. What’s the best annotation tool out there?

It’s true that there are many annotation tools out there doing a great job. 

However, we believe that Oroson provides the best experience overall; it offers teams more flexibility to work on a wide variety of file types, speeding up the approval process significantly.

Q8. Is there a way to see how Oroson works?

Of course! You can request a demo to see how Oroson works in detail and decide whether it’s the most suitable tool for you and your team to use for any proofing process.

Featured image by Domenico Loia on Unsplash.

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