The ‘gig economy’. It sounds way cooler than ‘contracting’ or ‘the sharing economy’ and reflects the ‘payment per gig’ you complete.
It’s a dream many of us have – to be our own boss, to pursue our dream venture – but on our own terms. Thanks to high-speed internet, forging your own path has never been more realistic. There is little doubt that the gig economy is growing but putting an exact figure on the market is notoriously difficult, and statistics often conflict. The Gig Economy Data Hub estimates that 25% of US workers have a gig or two. [Source]
The gig economy encompasses four main elements:
One of the results of the gig economy is the concept of the ‘human cloud’ – that people can be located anywhere and complete a service job, for example, building a website or writing a whitepaper.
And one of the reasons that the gig economy is growing so exponentially is that some people are gigging as their ‘side hustle’ – they still have a job, but they’re earning extra revenue online, on the side. Think of it as the Friday night barkeeping job of the future.
The BCG Henderson Institute undertook a large global survey of workers and found that 3% to 10% of workers in mature economies such as the UK, the US and Germany, and more than 30% of workers in some developing countries, reported using gig platforms as a secondary source of income. (Remember our point about statistics not necessarily agreeing?)
Like any type of work, gig workers need to equip themselves appropriately to ensure their greatest level of success. For example, a remote worker might miss those ‘water cooler’ moments in an office – honest conversations between small groups of workers – so they need to replace that with a tool for greater connectivity, or they’ll risk missing some valuable communications.
Fast Company published four traits that gig workers need to succeed:
It’s our hope that Oroson workspaces have a place in building the gig economy. The boards offer a connection to place, giving workers a virtual space in which they log in every day and see the progress on projects – a connection to people, by offering built-in IM chat functions to communicate with their team members – and perhaps even a connection to routines, as logging into the boards every day can kick off the start of work, and logging off can signal the start of personal/free time.
Even though the statistics are all varied, there’s no doubt that more and more people are working remotely and working on a project basis. Many of these workers are in the creative markets where Oroson boards really come into their own because the boards are visual workspaces.
In fact, that is perhaps the best thing about the gig economy: that it enhances creativity. Just look at the story of how Billy Ray Cyrus recorded Old Town Road.